Photo Credit: https://www.pexels.com/photo/dapper-vehicle-sticker-on-vehicle-rear-window-109359/
How are Window Decals Used?
Window decals can prove to be an effective way to grab a customer’s attention. A quick glimpse while driving or steering across the pathway leaves behind lasting impressions of a brand. They provide a flexible way to market and help maximize your advertisement at an efficient price. They are often used on car windows which is a creative way to market your brand on the go, as well as storefront windows for foot traffic visibility. Read on to learn about ways window decals are used, the different types, and how to install.
What types of window decals work well?
Clear Window Decal
This decal will be clear everywhere that the design itself is not printed. These are great for storefronts and doors to allow two-way visibility. Make sure that any design on these types of decals has a strong contrasting color to ensure smaller decals can be seen from a distance.
Opaque Window Decal
Opaque decals obscure visibility from either side of the window. Rather than having “clear” portions of your sign, wherever the design does not cover it will be an opaque white.
Perforated Window Decal
Perforated window decals are designed to allow one-way visibility. These are signs that allow you to see from the inside of your business to the outside but not vice versa. Therefore, you can still advertise your store hours, business logo or brand, and deals while seeing out of your store. Customers approaching your store will be able to see the decals clearly, but won’t be able to see inside of the store.
Unlike a traditional sticker or window decal, static clings have no adhesive side. Rather, they attach through the static charge of the sign itself and the window. These signs are easily removed and reapplied in different situations.
How should window decals be designed?
- Less it more. Keep the graphic design simple and elegant. Less words sometimes instigate the mind to go fetch for more information. Avoid being wordy.
- Appropriate font size. Based on where you want to keep your window decal, decide a decent font size. If you want to keep your sign in a window along the pathway, the font size shouldn’t be huge since that will distract a viewer. But the font size shouldn’t be so small that you can’t communicate your point across the table, either.
- Images speak louder than words. Science proves that while on the go, you have no more than 5 seconds to grab a potential customer’s attention before they are distracted by something else. Choose suitable images where it creates either a good metaphor or even a good synonym to what you want to communicate.
- Price temptation. Advertise for specials and offers that tempt the customer to look out for your brand.
How do I properly install a window decal?
Make sure the window is spotlessly clean before you start installing your sign.
- Place the decals on the window and mark the corners using a washable or non-permanent marker to make sure the spot is rightly put.
- Remove the backing whereby you will now have a glued side, realign to your marks and gradually press decals onto the glass.
- Start from the two diagonally opposite corners or in the middle whichever you may prefer.
- Peel off the backing and lightly press the decals onto the window.
- If possible, hand wash your decals with a damp cloth, avoiding pressure washers that can cause peeling.
- When the magnetic or static cling sign is not in use, roll it back the same way in which it arrived to preserve its properties.
- To remove, gently peel from the top down, and then remove any leftover adhesive with soapy water or adhesive remover and a razor blade.
Do you need help coming up with a window decal design?
Decals are fun ways to advertise or express yourself, and the experienced graphic designers at Davant help transform your rough ideas into a stunning design that is uniquely yours! Give us a call to discuss your project! We’d love to help: Call us at (317) 849-6565.