As your business navigates the world of marketing, it goes without saying that you want to use marketing funds effectively. While creating the best marketing strategy is essential, it can also be expensive – Especially for small businesses. So, when business owners ask themselves which marketing strategies will get them the biggest bank for their buck, one question arises: Is print advertising still worth it?
We live in a digital age. Because digital marketing offers so many options, most business owners believe it’s the route they should focus on. While a good digital marketing strategy is vital, we’re here to tell you that print advertising is still a great marketing method and one that you shouldn’t forget about.
Today, Davant Indy will be explaining the benefits of print advertising because, as you’ll come to understand, the power of print advertising is undeniable. To build the most effective overall marketing strategy, your business should be using print advertising as a complement to digital marketing to see the best results. Let’s get started!
Print Advertising is As Important As Ever
To fully explain why print advertising is still used, we thought we would offer a few print marketing statistics that make its importance clear. When asking yourself whether print ads can be effective for your company, keep these facts in mind:
- 70 percent of households with an income of $100,000 or more read newspapers.
- 95 percent of people aged 25 and younger read magazines.
- 82 percent of American internet users trust print advertisements when making a purchase decision.
- Print ads generate a 20 percent higher motivation response in consumers.
- Online marketing campaigns were found to be 400 percent more effective when combining digital with print.
As you can likely see from these statistics, print advertising still has its place in the world of marketing. When you neglect to create a print advertising strategy, you’re leaving money on the table. It’s as simple as that.
What Print Advertising Can Do For Your Business
Now that you can see why print advertising is important, you may be wondering what you can expect for your business. We can praise print ads all day, but what will it really do for your business? Here are some of the biggest benefits of print ads that you should know about.
1. More Converting Customers
In any type of marketing strategy, conversions are one of the most important metrics to track. You spend a lot of money on your marketing efforts, and if you aren’t actually converting customers, your money is virtually wasted. Believe it or not, print ads have a significantly higher rate of conversion compared to digital ads.
Almost 80 percent of consumers act immediately upon direct mail print ads compared to 45 percent of consumers that act on digital advertisements. Print ads are tangible and make an impression on your consumers in a unique way, leading to higher conversions than using digital marketing alone.
2. Strong Audience Demographic Targeting
If you’re a business owner, you know the importance of targeting an audience by demographics. If you want to improve leads and/or sales, you have to know your audience, and you have to earn their attention. Once a business owner learns the primary demographics of their customers, they can more effectively target that audience by placing print ads in publications that the audience is likely to read. When used strategically with digital marketing, print ads have a much greater chance of targeting your audience demographic.
3. Higher Engagement Rate
According to a recent study, print advertisements activate different parts of the brain than digital ads. When a person views a print ad, this form of advertisement “involves more emotional processing, which is important for memory and brand associations.” To put it more simply, your audience will have an easier time recalling your ads if experienced in a printed format. With an easier time recalling your ad, you are able to stick in the minds of your target audience and this leads to higher engagement rates.
4. Greater Trust With Your Customers
Finally, there is a lot to be said about the fact that print ads generate a greater sense of trust with your customers. Unfortunately, as the average consumer is aware, the Internet is a breeding ground for misleading marketing campaigns. For this reason, print advertisements hold their place as the most trusted form of advertising. Print ads promote your products and/or services while building credibility- something your business needs to gain a loyal following.
Print Advertising Done Right at Davant Indy
Now that you know why print advertising is still used and how it can benefit your business, it’s time to work with the experts! Here at Davant Indy, we specialize in print services that you can count on to reach your audience, create a positive impression, and turn consumers into customers.
Our Greenfield Indiana print solutions company understands the value of high-quality print, and we’ll be there for you every step of the way. From print design to mailing, we go the extra mile to make your print campaigns a huge success. Contact us today!