When it comes to print marketing materials, brochures are a classic choice for many businesses. They can be used to introduce a company, promote products or services, or provide important information to potential customers. One popular type of brochure is the trifold, which is named for its three-panel design that allows for a compact and easy-to-read layout. But with so many size options available, it can be difficult to know which one is the best for your business. In this post, Davant Indy explores the different sizes of trifold brochures and provides some tips on how to design and use them effectively.

What are the benefits of a trifold?

First, let’s talk about the benefits of trifold brochures. One of the main advantages is their compact size, which makes them easy to carry and distribute. They can be placed in literature racks, handed out at events, or mailed to potential customers. Trifold brochures are also versatile, as they can be used for various purposes, such as introducing a company, promoting products or services, or providing important information.

Another reason we love trifolds (and you should, too) is that they can be customized to fit the specific needs and goals of any business. They can be designed to include specific information, images, and branding, and they can be tailored to the target audience. This level of customization makes trifold brochures an effective marketing tool for businesses of all sizes.

Lastly, trifold brochures are generally made from high-quality paper or cardstock, which makes them durable and long-lasting. This is important because brochures are often kept and referred to by potential customers, and a well-made brochure is more likely to make a positive impression. In addition, trifold brochures can be printed on both sides, which allows for even more space to include information and images. This makes them an excellent choice for businesses that want to provide detailed information to potential customers.

What is the best trifold brochure size?

When it comes to design, the most important thing is to keep your layout clear and easy to read. This means using headings, bullet points, and images to break up the text and guide the reader’s eye. It’s also a good idea to use a consistent font and color scheme throughout the brochure to create a cohesive look and feel.

So, what is the best trifold brochure size? The answer really depends on your specific needs and the information you want to include. Here are a few common sizes to consider:

  • 8.5″ x 11″: This is the standard size for letterhead and other business documents, and it’s a good choice for trifold brochures if you want to include a lot of text and images. The larger size allows for more space to work with, and it can be easier to read for people with poor vision.
  • 8.5″ x 14″: This size is slightly larger than the standard 8.5″ x 11″, and it’s a good choice if you want to include more information or use larger images. It’s also a popular size for menus and other promotional materials.
  • 11″ x 17″: This size is on the larger side, and it’s best for trifold brochures that will be displayed or handed out at events. It provides plenty of space for images and text, and it can be a good choice for businesses that want to make a big impact.

There are also smaller sizes available, such as 4.25″ x 11″ and 5.5″ x 8.5″, which are good for compact brochures that can be easily mailed or placed in literature racks.

What industries benefit from trifold brochures?

Any industry or business can use a trifold brochure to market its products or services. However, there are a few key ones that usually benefit greatly from this type of brochure.


Trifold brochures are a great choice for healthcare providers, as they can be used to provide information about services, treatments, and insurance. They can be handed out at doctor’s offices, hospitals, or health fairs, and they can help patients make informed decisions about their healthcare.

healthcare brochure printed and designed


Schools and universities can use trifold brochures to promote their programs and services and to provide important information to students, parents, and other stakeholders. They can be used to showcase the campus, highlight academic programs, and provide information about financial aid and other support services.


Trifold brochures are a staple in the tourism industry, as they can be used to promote destinations, attractions, and travel packages. They can be distributed at tourism offices, hotels, and other locations, and they can help travelers.

Who can you trust with your trifolds?

At Davant Indy, we love creating trifold brochures for small businesses because they are an affordable and effective way to reach potential customers. In addition to trifold brochures, we also offer a range of other print marketing services, including business cards, flyers, and promotional products.

These services can be integrated into any marketing strategy, and they can help small businesses get the word out and grow their customer base. So if you’re looking to create a trifold brochure or any other type of print marketing material, Davant is here to help. Contact us today, and let’s get started!

Photo by iMattSmart on Unsplash
Photo by FORTYTWO on Unsplash