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For the most part, small businesses don’t have large marketing budgets, which can make it hard to compete with larger companies. That’s why so many of them put an emphasis on print materials, which are easy to mail to their customers. Physical marketing, such as a customer newsletter, is an excellent way to boost your company’s visibility in your area and stay connected with your customers.
While it’s important to note that your newsletters shouldn’t be your only marketing tool, they are a great way to promote your business and provide value to your current and potential customers. Davant Indy is proud to help businesses of all sizes with customer newsletters, and we send them out all the time. Here are some benefits to producing newsletters.
Maintain Relationships
Running your business is all about maintaining customer relationships. Without your customers, you don’t have a business. It’s also important to stay top-of-mind in your market and industry, and customer newsletters are a great way to do that. With newsletters, you can also increase brand loyalty through special promotions. The more you present your brand to the public, the more recognizable you are. When you become recognizable, people want your products or services.
Educate
Customer newsletters provide you with a unique opportunity to educate the masses. If you have an exciting new service or product that you’re about to launch, you might want to take some time and inform people of what it is you’re selling, why they need it, and how much it is. You can also use a newsletter to educate people about your business and the core values you stand on. If you have employee highlights or achievements you want to share, a customer newsletter is a great place for this.
Increase Your Web Traffic
When you send out a physical newsletter, it could be challenging to understand how your web traffic can increase. However, you can make it simple and easy for your customers to find you online with today’s technology. Thanks to the use of QR codes and the promotion of social media channels, you can easily entice people to visit your site or channels. All they need is their smartphone camera to scan a QR code, which will take them directly to your website. This code produces data you can easily track and know exactly where your customers are coming from.
Establishes You as an Expert
To make it in today’s business world, you have to quickly and efficiently establish yourself as an expert. Newsletters are one way you can accomplish this. When you share fun and interesting tips, tricks, and tools with current and potential customers, you earn their trust. When you earn their trust, you can count on them returning to you again and again for more information, tips, or services. Not all of your customers will know about your industry, so educating them and positioning yourself as an expert will ensure people continue to buy from you.
We Help You Reach Your Customers
Reaching your customers doesn’t have to be difficult, especially when you have the right team of designers and expert printers on your side. If your Indianapolis-based business is looking for new and creative ways to stay relevant, then we want to help – whether it’s through a mailed customer newsletter, a custom-made sign, promotional material, or apparel. To get started, give us a call today at (317) 849-6565.
