Although real estate agents are still a key part of the home buying process, buyers have started to increasingly spend more time shopping online before consulting with experts. In fact, a study from the National Association of Realtors reported that a whopping 92 percent of homebuyers use the internet to begin the process of looking for a new home. This means that, as a real estate agent, it is no longer optional to have a robust online presence to attract buyers. If you aren’t actively engaging with homebuyers online, you’re missing out on customers.
Today, Davant Indy will be detailing a few ways that you can spruce up your real estate marketing through the power of the digital landscape. While digital marketing has become the go-to for many real estate agents, there is still power in combining your digital marketing efforts with offline forms of marketing. For that reason, we’ll suggest types of offline marketing you can use as well. Let’s get started!
1. Use Social Media to Your Advantage
One of the best ways to drum up interest surrounding your real estate business is to use social media to your advantage. The most popular social media websites for real estate marketing include Facebook, LinkedIn, and Instagram. In the process of creating your accounts for advertising purposes, be able to fill out every field possible with the relevant information in order to be found by the most relevant users possible.
2. Create Local Content On Your Website
As a real estate agent, it’s likely that you know that rather than selling just a house, you’re selling a whole town or area. In order to do so, you need to include local content on your website. Showcase the best that your area has to offer in the form of high-quality photos of nearby landmarks and attractions. You’ll also want to make sure that you use area-specific keywords in your website’s copy in order to attract local interest.
3. Create a Newsletter
Here at Davant Indy, we’ve talked about the power of designing a unique newsletter before. Before designing your newsletter, however, you’ll want to collect email signups on your website. Once you have an email list you can refer to, you can send out a helpful newsletter that includes new listings, local events, homebuying tips, and more. You should also be sure to segment these newsletters out by different communities in order to provide the most relevant content possible.
4. Use Promotional Products to Spread the Word
Another great way to spruce up your real estate marketing involves the use of promotional products. Business branding in the form of items like pens, drink koozies, stationary pads, and other freebies that your clientele will enjoy will not only generate interest in your company but also send a positive impression of you. You can give out branded promotional products at local events to spread the word in your area.
5. Use Direct Mail Campaigns
Finally, you can use direct mail campaigns in the form of old-school mailers. While digital marketing may be the most popular form of marketing these days, it’s far from the only choice. Direct mail campaigns still generate the greatest return on investment (ROI) in the world of marketing today. Traditional mailers are especially useful when you’re attempting to generate the interest of a target audience. Consider sending out postcards to qualified leads or potential buyers in the specific zip codes you are active.
Promotional Products, Design Services, Mailers, and More From Davant Indy
Now that you know some of the best ways to give your real estate marketing efforts a boost, it’s time to entrust a print provider that offers all of the services you need to make a great impression in your local community. Here at Davant Indy, we offer a variety of services including promotional products, design, mailing, signage, and more. No matter what your vision is, our experts have the knowledge to generate the buzz your real estate business needs. Contact us today to see what we can do for you! We’ll be happy to help!