When it comes to an effective marketing strategy, few still consider physical newsletters effective. However, there are many benefits of newsletters; the biggest is that they give you direct access to your contacts and allow you to create highly personalized physical marketing content. What’s more, they’re one of the most cost-effective forms of marketing, and designing a newsletter is pretty cost-effective.
While this marketing medium is designed to drive conversions, it’s also built to convey your brand’s image properly, inspire your target audience to purchase your goods or services, and build credibility. Designing a unique direct mailer can expect a deeper connection with potential customers and drive increased sales.
Today, Davant Indy will be giving you five tips that you can use to design a unique newsletter that checks all of the boxes. While designing one might seem like an overwhelming task, these five tips will ensure you create something you can be proud of.
1. Use Effective, Original Copy
The first step in designing a unique direct mailer as part of your marketing strategy is to use compelling and original copy. While many business owners believe that a newsletter is little
more than a collection of articles from internal and external sources, it’s so much more than that.
Put simply, newsletters are a convenient and reliable resource that your customers can depend on to provide valuable information about your business’s products and services. Use your mailers to offer unique value that transcends the mission to simply drive traffic to your business or website. Use amazing stories, editorial content, and educational how-to pieces to make your letter genuinely engaging.
2. Maintain Brand Consistency
Maintaining a familiar design is crucial if you want to build a dedicated following (and we know you do!). Therefore, we highly recommend using the same header and footer across all of your newsletters. In doing so, all you’ll have to update is the content each time you send it out.
Secondly, while not every newsletter needs to use the same headings, using similar headings helps maintain brand consistency and helps your mailing list get the most out of your content. When you make an effort to maintain brand consistency, your readers will come to recognize your direct mailers at a single glance which keeps you fresh and top of mind.
3. Use Calls-to-Action
Another essential tip to remember when designing a unique newsletter involves using a hierarchy of calls to action throughout. Basically, you should layer your CTAs strategically to guide readers to the most valuable and informational content. While it’s best to utilize only one call-to-action in a promotional email, newsletters are a much different story. To maximize engagement, organize your CTAs in a hierarchy to clarify where the most important information is found within your letter. Doing so increases the chance that your physical marketing will engage readers and make them want to dig deeper.
4. Incorporate High-Quality Images Into Your Design
While high-quality images can make your newsletter even more engaging, it’s important to remember that using too many can overwhelm your audience. For this reason, you must plan the use of images strategically. Using the right type and number of images increases engagement and makes your piece more digestible.
Using images like charts and infographics is a great way to convey information to your audience. Additionally, using images that provide proof of the quality of your goods and/or services makes your audience more likely to convert. Use high-quality photos strategically and
improve engagement and increase sales!
5. Make Your Newsletter Easy to Read
Finally, we highly recommend making an effort to create a design that is easy to read. For example, while it’s a good idea to use brand colors in the text of your newsletter, brand colors aren’t always the easiest to read. If this ends up being the case for you, get creative with the use of complementary colors. Similarly, your brand’s unique font may not always be the easiest to read either. So instead, you should opt for a legible, clear, and aesthetically pleasing font.
Newsletters That Drive Success From Davant Indy
Now that you know the most valuable tips concerning designing a unique newsletter, it is likely that you’re in the market for a design and print company that has your best interest at heart.
Look no further than Davant Indy, Indianapolis’s premier design and print provider!
At Davant Indy, it’s our mission to help you design impactful marketing materials, signage, promotional products, and more. Our services provide everything you need to boost customer engagement, improve sales, and generate brand awareness. Contact us today, and we’ll help you plan, design, and deliver a newsletter that makes all the difference.
We look forward to working with you!
Photo by Liam Truong on Unsplash
