The advertising and marketing tools at our disposal have taken on a variety of innovative forms and mediums over the years. QR codes on flyers and brochures, for example, are one of the most tangible and attractive methods that you can use to communicate with your target audience in a way that grabs their attention.
Generally, the public at large prefers tangible advertisements that they can hold and use when they need them. For this reason, printed marketing materials like flyers and brochures have a unique appeal that is often forgotten about in the digital age. That being said, oftentimes, these flyers and brochures end up in the trash after people have skimmed through them. In order to get the most out of your flyers and brochures, you should incorporate the use of QR codes.
Today, Davant Indy will be explaining a few creative ways that you can use QR codes on flyers to generate the most attention possible. After reading this article, you’ll feel ready to incorporate QR codes on flyers and build a loyal customer base that will come to you for your goods and services again and again. Let’s get started!
What is a QR Code?
Before we look at 5 creative ways to use QR codes on flyers for your business, it’s important that we discuss what a QR code is. QR (Quick Response) codes are, according to Kaspersky, “a type of barcode that can be read easily by a digital device and which stores information as a series of pixels in a square-shaped grid.” Now, on average, 11 million US households will scan a QR code every year. It’s clear that QR codes offer a unique and convenient way to market yourself to customers.
How to Use QR Codes on Flyers and Brochures
Now that you know what QR codes are let’s talk in-depth about some creative ways you can use QR codes on your business’s flyers and brochures. Using these methods, you can drive a number of marketing objectives, including website visits, sales, and event signups. Let’s take a closer look!
1. Use QR Codes to Offer Promotional Discounts
When a business uses QR codes to offer coupons, they give their customers an easy and convenient way to access promotional discounts. Similarly, when you use these QR codes on flyers and brochures, you can give your customers a physical handout that they can keep on hand to access your latest promotional deals at any time. Aside from driving a boost in sales, offering QR codes that link to your latest promotional discounts can be used to gain more followers on social media, like Facebook, Twitter, Instagram, and other popular platforms.
2. Business Details for the Ease of Customers
When designing flyers and brochures for your customers, it’s always important to include the necessary business details in the copy, such as your website URL, phone number, and email address, so that your customers can easily connect with you. With a QR code containing a direct to your business’s contact information, however, you can save on space on your business flyer, all while ensuring your customers have a way to reach you easily in a matter of a few seconds.
3. Customize Your QR Codes and Flyers
When creating QR codes, you can easily adjust the sizing of the QR code to make it as attractive as possible in the design of your flyer or brochure. Once you have taken the appropriate steps to choose the theme and overall color scheme of your flyers, it becomes much easier to size your QR codes accordingly. These codes can be conveniently placed on flyers to suit the needs of your customers while attracting their attention simultaneously, similarly to an expertly crafted call to action (CTA).
4. Include a Link to Your Website on Printed Materials
One of the most common uses of QR codes on printed materials, such as flyers, is to link directly to your website or a specific landing page. This can work wonders on printed materials with high visibility like flyers, brochures, and posters. In linking to specific pages, such as product landing pages, people won’t have to search for your website to find the information they’re looking for. Instead, it’ll be as simple as pointing and scanning.
5. QR Codes For Event Signup
Finally, one of the most creative and effective ways of using QR codes on flyers is using them for event signups. Running a conference or webinar and need to boost your number of attendees? Create and hand out flyers containing a QR code that links directly to an event signup form. You can even use an “add to calendar” command so that the item is automatically added to their choice of the calendar! This is using QR codes in a strategic way that offers your customers the convenience that will pay off for you in droves.
Now that you know how to strategically use QR codes in printed materials such as flyers, it’s time to trust a Greenfield Indiana Printing team that offers all of the services you need to create a great first impression.
Here at Davant Indy, we offer a variety of marketing services, including design services, that generate customer interest, drive sales, and boost brand awareness. Be sure to check out Our Work for examples of our quality. Contact us today and let us tell you what we can do for you!