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While many business owners believe that design is the most important part of organizing an impactful print campaign, using the correct type of paper to print marketing flyers is an equally crucial part of the process. While marketing flyers are a great way to reach your target audience and earn high-quality leads, your efforts could be fruitless if you’re not using the right materials. Believe it or not, your chosen paper type can send just as strong of a message as your overall design.

Today, Davant Indy will be answering all of your questions regarding the best paper to print marketing flyers. Unfortunately, there is no one easy answer to this question. The right type of paper for your print job has a lot to do with the unique intentions of your marketing materials. Keep reading for more insightful information that you can use to choose the best paper for your next batch of marketing flyers!

Choosing the Best Paper For Your Marketing Flyers

When it comes to printing marketing flyers, there is no shortage of options in paper type. In this section, we’ll explore some of the most widely used paper types for marketing flyers, explaining specific instances in which they’re the ideal choice. Use this section to ask yourself about the impression you want to make when your customers receive the flyer. In doing so, you can make the best choice in paper type and win over even more customers!

  1. Glossy PaperGlossy paper tends to be the best choice for those presenting a professional look, utilizing eye-catching colors and images that demand attention. Designed for top-notch laser printing performance, glossy paper’s durable stock makes it one of the best choices for two-sided printing projects.

    The only downside you may face when using glossy paper for your marketing flyers is that the shiny exterior may show dirt more quickly, primarily if used in a high-traffic location. Bear this in mind when thinking about whether or not glossy paper is the best paper for you to print your marketing flyers.

  2. Matte Finish 

    Paper with a matte finish is often utilized by photographers and offers a softer look overall. Because matte paper absorbs light and deflects glare (unlike glossy paper), it is a more suitable choice for certain types of imagery and color. Additionally, matte paper won’t smudge or stain. Suppose your marketing flyers are meant to offer a softer approach without bold coloring. In that case, matte finish may be the best paper type for printing your marketing flyers.

  3. Colored Paper 

    If you are using black and white ink in the design of your marketing flyers, colored paper will likely be the best choice. Remember that colored paper comes in glossy and matte finishes, so you should use the tips we outlined in the sections above to further inform your choice. If you want your marketing flyer to boldly declare your message and demand attention, colored paper is undoubtedly one of the best choices for your print project.

  4. Premium Paper 

    When printing marketing flyers that include incredibly vivid imagery and presentations, premium paper offers a smoother feel and a pure white canvas to truly showcase your design. Premium paper is best used for premium marketing flyers intended for more long-term use. If you want to generate a first impression of your business as professional and luxurious, premium paper will create the intended effect that you’re looking for.

  5. Bond Paper 

    Looking for a strong and durable paper that is also compatible with all printers? Bond paper is your best option. Bond paper is crafted from rag pulp, distinguishing it from other types of paper made using wood pulp. While this type of paper may come off as dull compared to the different kinds we have suggested, the use of bright and attractive colors in your design will offset this.

  6. Uncoated Paper 

    While the uncoated paper doesn’t have any particularly special features, it is widely known as a good choice for marketing flyers based on its absorbing capacity. For those looking for a paper type that will ensure your text will pop more than your images, uncoated paper is the recommended choice for marketing flyers.

Davant Indy Can Help You Choose the Best Paper For Your Marketing Flyers With Ease!

Now that you know some of our recommended choices for paper used in printing marketing flyers, it’s time to work with a reliable printer that you can trust every step of the way. A well-designed marketing flyer makes an impression that your customers will remember, attracting more leads and retaining more business. Taking the time to expertly design your marketing flyer and choose the best type of paper is crucial if you want your marketing flyers to be successful. Don’t trust less than the best when selecting the right paper for your project!

At Davant Indy, we believe that no print project is too small or large. Our expert designers enjoy a challenge and constantly look for new ways to help you stand apart from the competition. Check out our printing services to learn more about what we can offer you.
Contact us today, and let’s have a conversation about how we can help you create the impact you’re looking for in your next print advertising campaign!


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Author Davant

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