What are the must-have prints and promos for a summer festival?

Summer is here, festival season is upon us, and we’re excited about the must-have print and promos that go into making these summer festivals possible. From iconic music festivals like Lollapalooza and Electric Forest to the quintessential summer events like Taste and Microbrewers fest in Indianapolis, there is a summer festival for everyone! Whether you’re a festivalgoer or a local festival organizer, you will want to check out these print and promo must-haves when planning or attending a festival this summer.

Tickets And Credentials

To many festivalgoers, printed festival tickets are more than just a means of entry. Festival ticket stubs are wonderful collectibles. Like show flyers, posters, programs and other promotional merchandise, old tickets are colorful, fun and mark memorable moments in our life.

Credentials such as lanyards, badges, and wristbands keeps everyone in order, and your festival running smoothly. Tickets incorporating unique or artistic designs are not only a great way to add some personality to your event, but helps insure fans can’t make fake credentials (like this guy).

  • Admission Tickets
  • Drink Tickets
  • Food Tickets
  • Transportation Tickets
  • VIP Credentials
  • Artist Credentials
  • Employee Credentials
  • Age verification


So you have a major event coming up. You’ve passed out flyers, you have posted on Facebook, and you’re selling out on Ticketmaster like crazy. However you’ve forgotten one thing. Signage. Do people clearly know how to get to your event? How about getting around your event? Have you ever been to a festival and you didn’t know even know where the bathroom was? Good signage is key to helping your attendees navigate your event, and provides additional branding opportunities.

  • Event Logos/Promotion
  • Stages
  • Sponsors
  • Bathrooms
  • Food
  • Entrances
  • Directional
  • Emergency Exits

Promo Items

Good promo items should not only benefit your brand, but your festivalgoers as well. You should do your research on what your audience is going to need so you can get the best bang for your buck. For outdoor festivals like concerts, branded sunscreen, koozies, and bags are extremely popular—and useful!

If you need help finding out what must-have prints and promos are right for your summer festival, get in touch with an experienced consultant who can help you come up with a promotional and print strategy unique to your festivals needs.