A trade show is a one-of-a-kind opportunity for businesses to strut their stuff and have fun. Whether it is your first or your fortieth trade show, you’ll want to try to attract as much attention as possible to your booth or conference table. Here is a list of five trades show products that will get you on your way toward a successful event experience.
- Trade Show Displays
These are basically like the visual version of someone standing near your booth saying, “HERE WE ARE AND THIS IS WHAT WE DO!” Visuals are e-v-e-r-y-thing when you are setting up your business’s booth in a sea of other business booths. Your display is your first impression and your best opportunity to make it a good one. Choose a custom trade show display that not only is visually interesting but also tells passersby a little bit about what your organization is all about. Some types of displays for you to consider:
- Trade Show Lighting
Like retail, lighting plays a critical role in trade show marketing. The wrong lighting or low lighting can instantly turn off an eventgoer and make it difficult for them to see your products. Incorporating functional illumination means you need enough light for visitors to see and experience your products.
Did you know that 85% of consumers are more likely to remember the name of a brand from a free promotional product? So, you can’t have a trade show without a swag bag. By giving out trade show products such as free bags with your logo printed on them, attendees can now use your tote bag or sport pack to carry their water bottle and other items around the trade show. Some of the most popular and unique trade show giveaways include:
- Marketing Materials
Printed materials are alive and well because of its potential abilities to form into anything the mind can imagine! Trades show products such as a booklet with roll-out folds, custom accordion folds, and special die-cut pieces are all good ways to market your organization. Be sure to bring enough business cards, brochures, and other marketing materials to your conference to hand out to everyone you connect with, as this is how leads are generated! Don’t forget to reach out to other sponsors and exhibitors, too, as they may also be interested in the goods or services that your company offers. In our experience, brochures, booklets, and flyers are easy materials to pass out at a tradeshow – all including simply communicated information about what you do and how you can help solve your potential customer’s problem.
- Branded Apparel
Send those reps to your tradeshow in custom-branded apparel for a unified, professional look. They’ll also serve as your walking billboards! Custom polos, jackets, hats, and embroidered dress shirts and vests all make great choices for apparel.
Davant Can Help You Have the Best Trade Show Products
From eye-catching signage to printed brochures, relevant and useful giveaways and branded apparel, the professionals at Davant are ready to make your next trade show booth stand out in all the effective ways. When it all comes down to it, the absolute best promotional products for a trade show are ones that is relevant and useful.