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Finding new and different ways to market your small or mid-size business, products, and services takes time and effort. We live in a digital age where most people are consuming their content on their laptops and smart devices. But that shouldn’t deter you from reaching them with physical forms of advertising. Business flyers are a great way to reach the masses with a tight budget.
With a well-designed, informative, and colorful flyer, you can catch the attention of your target market. The experts at Davant love creating new marketing tools for our clients, and our brilliant designers enjoy a challenge. If you’re looking for ways to stand out from the competition, we’ve got you covered. But what you do with that carefully crafted flyer is equally important. We can design a stunning ad, but if it’s not placed in the right spot for your audience, then it’s unlikely to be effective. We strive to see our clients succeed, which is why we’ve put together the top five places you should be distributing your business flyers.
Local Newspaper Mailers
Taking out a full-page ad in your local newspaper might be out of your budget, but that doesn’t mean you have to miss out on this opportunity to get into the homes of your clients and potential clients. Instead of taking out a spread, find out how you can add your small business flyer as an insert. This will often give you a larger audience reach without much extra expense. Some smaller publications might even allow you to include your insert for free.
This option also gives you complete flexibility and control over the quality of the flyer. Instead of relying on the ad in the newspaper, you can print on your own high-quality paper and put as much information as you want on the flyer. It can also be as colorful as you want since you’re responsible for all the printing costs.
Business to Business
Small businesses support other local small businesses, but by now you probably already figured that out. So why not let them be your best advocate and you theirs? Ask your next-door neighbors if you can leave a small stack of business flyers in their shops for their customers to enjoy. You could try your local coffee shops, community centers, gyms, or other areas where you know your target audience is hanging out.
If you just started your business, you can also look for places like local grocery stores with cork boards or other local organizations that allow for businesses to advertise. These are free to pin up and won’t cost you anything more than footsteps and a Saturday afternoon, but posting these flyers can be an effective way to boost your business and get your name out there.
Go Door to Door
Going door-to-door around local neighborhoods can be an effective way to get your business known, especially if you’re able to solve a common residential or homeowner problem. Plus, it’s a great time to get to know your neighbors and tell them all about your new start-up. By handing out your business flyers yourself, you ensure that people get a personal feel for your business, and it can make potential customers feel special. In order for your business to succeed, you must first establish and grow relationships with your consumers. This builds trust and loyalty in your surrounding community.
If your neighborhood has a communal clubhouse or park, consider posting a flyer there as well. When people visit the clubhouse gym or take their dogs for a walk around the park, they’ll see your company name again and again.
While you’re out scoping for new places to distribute your flyers, look for stackable drop-off locations such as public libraries, restaurants, coworking spaces, or the laundromat. You can also ask about leaving behind a stack of business cards for people to take along with your flyer. However, you’ll want to be strategic about these locations. Look for places within walking distance of your business. If you leave them in places outside of walking range, know where your demographic lives and spends most of their time.
Finally, don’t just leave your stack and go. Take the time to get permission from the business owner. Introduce yourself, where you’re located, and how long you intend to leave your flyers. If you don’t leave business cards behind for others, leave one with your new acquaintance so they know how to personally reach you.
Many people hang out at public parks, especially when the weather is nice. These are also prime locations for you to hang a flyer. If you’re promoting an event, upcoming sale, or new product line, public parks are a great way to reach the masses, especially if you’re trying to reach a new demographic. With these kinds of flyers, you can leave information tabs at the bottom for people to tear off. Be sure to include your business name, phone number, and location.
If you want your flyers to have the most impact and be the most effective, leave them around all the area parks and check on them frequently. Hang a couple of them at a time and replenish when needed.
Know the Rules
The rules on where you can and should hang flyers can vary from county to county and city to city. Make sure you understand what the local neighborhood or city rules are and that your flyers don’t violate these rules. Some neighborhoods have them in place to limit clutter or paper waste, so make sure you get permission from anyone in charge before you handout your business flyers.
If you need to replenish your business flyers or design new ones, contact our team at Davant. We have all the tools necessary for you to create an original promotion for your event, product, or services. Contact us today to get your next design started.