The Print Marketing Checklist Every Growing Business Needs Before Expansion

You’re Growing—But Is Your Print Marketing Ready to Grow With You?

Business is booming. You’re gaining new customers, adding services, maybe even opening another location. Growth feels great—until you realize your outdated brochures, bare storefront, or inconsistent signage aren’t keeping up.
Before you take your next big step, there’s one thing you shouldn’t overlook: your print marketing.

At Davant Indy, we help small to mid-sized businesses across Greenfield and Central Indiana ensure their brand materials are polished, consistent, and ready for growth. Whether you’re expanding to a new building, entering a new market, or just leveling up your presence, our print marketing checklist will guide you through the print essentials that should be in place before your business scales up.

Updated Business Cards for Every Team Member

Let’s start simple: If you’re adding staff, entering new markets, or networking more, you need professional business cards that reflect your updated brand and contact info.

Too often, we see businesses handing out cards with scratched-out phone numbers or outdated logos. Not a good look.

Instead, let’s make sure your cards:

• Use your current logo and branding colors
• Have accurate emails, extensions, and job titles
• Include any new services or locations

At Davant, we can design and print high-quality business cards that help your team make strong, cohesive first impressions—whether you need 50 or 5,000.

A Branded Brochure That Reflects Your Growth

Your brochure should grow with your business. If you’ve added services, updated pricing, or changed your process in the last 6–12 months, your brochure may no longer accurately represent your offerings.

Before you scale, make sure your brochure:

• Speaks clearly to your ideal customer
• Is easy to read and professionally designed
• Reflects your most current services and brand tone

A well-crafted brochure acts as a salesperson in print—something you’ll definitely need more of as you grow.

This is a perfect time to consider:

• Exterior signs or banners
• Window clings and vinyl graphics
• Indoor directional signage
• Trade show and event displays

Davant helps businesses create cohesive signage that turns heads, draws foot traffic, and makes your location feel as professional as the service you offer.

Flyers and Handouts for Outreach and Events

Growth often comes with new partnerships, local sponsorships, or community events. Don’t show up empty-handed. Equip your team with flyers, postcards, or rack cards that are easy to hand out and packed with value.

Need help crafting the message or layout? Our team can help you design impactful materials that:

• Highlight your top services
• Promote a special offer or limited-time deal
• Drive customers to your website or location

We can even help you prep for seasonal campaigns that align with your expansion timeline.

Branded Presentation Folders or Welcome Packets

If you’re meeting with potential investors, partners, or new customers, your materials should reflect where your business is headed, not where it used to be.

Presentation folders or welcome packets give you a professional way to present:

• Service menus
• Company profiles
• Testimonials
• Pricing sheets
• Case studies

We can help you assemble a clean, branded packet that makes you look polished, organized, and growth-ready.

Direct Mail Campaigns to Announce Your Expansion

Opening a new location? Adding a new service? Hosting a grand opening?

Direct mail is your secret weapon. With everyone overloaded online, a physical piece in the mailbox gets noticed—and remembered.

You can send:

• “We’re expanding!” announcement postcards
• Coupons for first-time customers
• Event invites or grand opening promotions

Let us help you design, print, and mail these out to targeted ZIP codes in Central Indiana—getting the word out without lifting a finger.

Consistent Branding Across All Printed Materials

Now for the glue that holds it all together: consistency.

Growth often brings new designers, marketing channels, or quick fixes. But if your signage looks one way, your flyers another, and your business cards something else entirely… your brand suffers.

Here’s what to double-check:

• Your logo is used consistently in size and placement
• Fonts and colors match across pieces
• Messaging and tone are aligned
• Materials feel like part of the same family

Davant Indy can act as your brand guardian, helping ensure everything looks and feels cohesive as your business grows.

Growing Pains? Let Your Print Marketing Do the Heavy Lifting

Expansion is exciting, but it also introduces numerous moving parts. Print marketing is one of the most effective ways to establish consistency, visibility, and credibility throughout your business’s growth.