An integral part of your marketing and printed materials is the use of high-resolution, professional photography. However, your marketing budget may not allow for a professional in house or multiple photo shoots throughout the year. For businesses working on a budget, stock photos are usually the best route.
However, not all stock photos or websites can be trusted. Some images can be cheesy and over the top, while others lack in quality and editing. Still, you shouldn’t be discouraged when searching for the best stock photo for your marketing materials. While Davant Indy can help you with all your design and printing needs, we can also point you in the right direction for high-resolution, professional photos that are often free or cheaper than hiring a photographer. Here are some of our favorite websites.
Pexels is a popular free stock photo website for those that love landscapes and nature photography. If you’re looking for a great background photo or something to promote your new business, Pexels is a great place to start. This website covers a wide range of topics and supplies stunning royalty-free images that you can quickly and easily download. Their library is full of aesthetically pleasing photos, making their selection perfect for your website backgrounds, business cards, or postcards.
Get ready to dive into the world of Unsplash! Not only is the site used by e-commerce entrepreneurs everywhere, but it’s also one of the best free stock image websites out there. Unsplash is continuously upgrading its database, adding ten new royalty-free photographs every ten days. Each image is hand selected and of the highest quality, so you can rest assured that you’re looking at some of the best on the internet. You can easily search for anything to match your marketing campaign, which makes Unsplash a gold mine for those running social media ads or looking for an eye-catching image for a printed flyer.
Initially founded in 1999, iStockPhoto is one of the longest-running premium stock image sites. As a leader in design, imagery, and content, this website is easy to browse. You can quickly search what you’re looking for, including images, graphics, videos, and audio. Just be careful of the price for each photo. iStockPhoto does have a reputation for being one of the most expensive places to get royalty-free images. Still, their platform allows you to reverse search a particular stock photo to see where other websites or blogs are using it.
Shutterstock is one of the most popular websites. Their library is full of millions of royalty-free stock photos, illustrations, and graphics. The team behind Shutterstock works hard to ensure that their library contains the best in high-resolution photos. Shutterstock adds 10,000 new high-resolution images daily, which means your options are endless. One little catch is that these photos can be expensive if you purchase them individually. However, when you bundle photos together, you could still be saving more money than you would with a photographer. Shutterstock also comes with a built-in photo editing tool that makes it stand out from all the rest.
Let’s Design Something Today!
Your marketing materials are some of your most significant assets, and you will probably put more money into these than any other aspect of your business. Marketing materials represent the why behind your business, which means you’ll need the right stock photos to clearly convey your message. Whether you’re designing mailers, signs, or printing new employee swag, using stock photos can save you a lot of time and money. To have Davant Indy review your design and print your materials, call us at (317) 849-6565.