October 7, 2016
We all want to feel like we matter. Our clients are no different. Nurturing a relationship is the most important thing. Here are ways to do that.
Do what you say you are going to. Make sure when you say something you following through. Whether it be a return call or delivery of a product, make sure people know that if you say it, they know it will happen.
Earn Trust. Make sure you communicate with your client about your business and theirs. Always tell the truth even if it hurts.
Be Transparent. If there is a challenge which will effect a project, which sometimes there is, just tell your client. Let them know what is going on, what to expect to happen and that you are handling it. Sometimes things happen out of our control and we just need to communicate with our clients. If it is something that is your fault, admit it, apologize and fix it. Explain what you have set in place so things run smoothly in the future.
Show you care. Check ins, follow ups and just remembering important things in their lives is part of relationship building. Being diligent to provide excellent service and helping make their job easier is a wonderful way to show clients they are important. Be genuine about your interaction with them.
Listen. Always listen to what your client is saying and sometimes not saying. Body language can scream they are happy or not. We are so busy in today’s world. Our clients need us to stop, pay attention and listen well to them. It will benefit both of you.
Don’t be pushy. Respect your clients time and interest. There is a fine line between checking on your client and being annoying. Respect them and it will help your relationship.
Establish a Partnership. Be an extension of your clients company. Give suggestions and help them grow their business. Let them know you care about their success. You want them to look good to their customers.
There are little ways to show you care. Sometimes it is just remembering, slowing down and taking the time to do it. Our clients are the lifeblood of our company. We do appreciate them. We need to show them we love them. We don’t want our competition to.