Your customers are the reason you have a successful business. Without their passion for your company and need for your goods or services, you may be out of business. While 2020 has been difficult for everyone across the board, you might fare well in sending a simple holiday card to each of your dedicated consumers.
However, you could be struggling with what to include in your holiday greeting cards. Since so many mailboxes are flooded with cards this time of year, you’ll want to make sure yours stands out. At Davant Indy, we help businesses with all of their marketing materials, printing high-quality visuals that are unique to each company and help them stand out from the rest. We can do the same with your holiday cards. So, here is how you can wow your customers with this simple piece of mail.
Handwrite the Message
Customers know when a company actually cares by the mail they receive. When things are hand-written, it can give your holiday cards a personalized touch and make each customer feel special. Handwritten notes and letters don’t come through the postal services as much as they used to, thanks to emails and text messaging. So, when you decide to handwrite your letters for the holidays, it can have a significant wow factor.
Now, we understand that you may not have all the time in the world to get these done, especially if you have a lengthy customer list. So, we recommend that you dedicate a team of your people to help you. Generally speaking, this responsibility falls on the marketing team, but if they are a small department, you might recruit from other departments others to get the job done.
Include a Small Gift
We’re not talking about a box of chocolates here (unless you want to include that). What we’re suggesting is that you include a coupon or promotional gift for your customers. If you send your holiday greeting cards out early enough, customers just might be able to use the promotion while doing their Christmas shopping. If you want to encourage sales in the new year, then make your printed advertisements usable after the holidays. Either way, your customers will feel special knowing that you’re only providing them with this promotion.
Customize Your Cards
Taking the time to customize is one of the best ways to wow your customers with your holiday cards. Too often, people choose to send out generic cards that all look the same. Following the crowd will not make your greetings stand out, and your card is more likely to end up in the trash rather than displayed on the refrigerator.
Customizing your holiday card doesn’t have to be complicated. You just need a simple plan and layout. If you’re going to go this route, you’ll get to use your own company colors and fonts, guaranteeing your company uniqueness. Take this one step further and customize your envelopes, so your customers know the piece of mail is from your company before they even open it.
Print High-Quality Holiday Cards
The quality of your cards is also half the battle. The more time and effort you spend on a design, the more you should be willing to invest in a high-quality cardstock. Not only does the look of a holiday card matter, but so does the feeling. Here at Davant Indy, we can help you with all of this! We have high-quality materials and printing processes to choose from, whether you need bulk holiday cards, company apparel, or signage for an upcoming sale. To learn more, contact us today at (317) 849-6565.