The holidays are just around the corner, which means that now is the time to start planning for one of our favorite traditions: holiday cards. There are so many reasons to send holiday cards to your customers. We here at Davant know that choosing the perfect holiday card can sometimes be stressful. One of the best ways to ensure that you’re sending out a holiday card you can be proud of is by designing it yourself!
As a business, sending out holiday cards to your most loyal customers is a great way to show your appreciation. Today, Davant will be giving you a few helpful tips you can use to design stunning holiday cards for your business. There are many benefits to creating your holiday cards yourself, including creative freedom, the ability to personalize your card, and more. So what should you keep in mind as you design a holiday card this season? Let’s get started.
1. Always Start Planning For Your Holiday Card Design Early
We highly recommend that you keep in mind that the sooner you start planning your holiday card design, the better. Once the holiday season is upon us, your to-do list is likely to be brimming with tasks. Designing your holiday cards is something that you should mark off of your to-do list as soon as possible.
Although the process of designing a holiday card doesn’t usually take too long, you’ll want to leave yourself enough time to get them done before the holidays arrive. Always give yourself plenty of time to design the card exactly the way you want it and have it printed well ahead of the deadline.
2. Address Your Customers By Name in Your Holiday Card
The first thing that any of your holiday card recipients will notice is who the card is addressed to. A high volume of holiday cards are sent out by businesses every year, and you want to make sure you stand out by adding some personal touches. Best of all, you don’t have to put in too much effort to accomplish this. Address your customers by name and include a short personalized message to let you know you’re thinking of them. This will likely make the recipient feel a deeper connection with your business, improving the overall perception of your company.
3. Remember to Stay True to Your Brand
When designing a holiday card, be sure to remain true to your brand. Ideally, your customers will know who sent them the card at first glance. Be sure to incorporate your business’s logo, branding colors, and fonts in your card. While many business owners believe that they must stick to the traditional holiday colors when designing a holiday card, you can create an appealing color scheme with your company colors. However, if your brand colors are darker, consider adding a tasteful pop of holiday color to make the card brighter and more visually appealing.
4. Avoid Digital Holiday Cards
In the age of technology that we live in, many business owners believe it best to forgo printed holiday cards and use digital holiday cards instead. The impact of receiving a physical holiday card in the mail, however, can’t be understated. Think of it this way: many of us don’t even open every email that we receive. If you elect to send a digital holiday card, there’s a good chance that the intended recipient will never even see it.
However, by sending a printed holiday card, you create a meaningful and personal connection with your customer. Your customers will appreciate that you took the extra time and effort to email them a holiday card you designed.
5. Keep Your Holiday Card Design Simple
While you may find yourself tempted to include snowmen, reindeer, and an image of Santa Claus on your holiday card design, it’s better to place the focus of your design on your brand. While this isn’t to say that your holiday card shouldn’t incorporate some recognizable holiday cheer, you should always focus on your brand and not the season’s novelty. Keep your design unique, professional, and clean. Less can sometimes be more.
Here at Davant, we make designing and printing your holiday cards as easy as possible. We’re passionate about providing you with all of the helpful resources you need to make your creation stand apart. Offering everything from digital printing to large format printing for more significant projects, you’ll see high-quality prints every time. Check out our cards for all occasions for inspiration in your design!
As always, contact us anytime. We’ll be happy to assist you!