How can nonprofits benefit from promotional products?
Is your nonprofit benefiting from the use of promotional products? Companies, small businesses, and non-profit organizations shelled out over 18 billion dollars utilizing one of marketing’s most effective strategies. Here’s why.
- Eight in 10 consumers own between one and 10 promotional products.
- Fifty-three percent of these people use a promotional product at least once a week.
- Six in 10 of them keep promotional products for up to two years.
- Only one in five people will trash an unwanted promotional product.
- Fifty-three percent of the time, promotional products create a more favorable impression of the advertiser.
Also known as “giveaways,” “swag,” “premiums,” or “incentives”, promotional products like t-shirts, mugs, pens, tote bags, phone cases, etc are given away or sold by an organizations to increase brand awareness, and generate traffic. This industry, which consists of thousands of possible product options, is one of the most important and respected parts of the integrated marketing communications mix. Most often, they prominently feature an organization’s branding.
If you wont take our word for it, than maybe you will trust the results of a fact sheet chock-full of statistics and survey results courtesy of PPAI, a trade organization for the promotional products industry.
To access the complete 10-page study: The Effectiveness of Promotional Products As An Advertising Medium, visit www.ppai.org, or contact a promotional consultant for more information on how your non-profit can benefit from promotional products.
You don’t just have to give your promotional gear away for free.
Plenty of nonprofit organizations have sold branded items to help raise funds for their cause; in fact promotional products can have a bigger impact than you think. Here are the 3 reasons why non-profits can benefit from promotional products.
- Promotional products are proven to positively increase an organizations overall image. This is good for you because people tend to support non-profits they like.
- Success is measured in Impressions, and promotional products rack up impressions by the thousands. In the US, bags continue to generate the most impressions (5,772) of any item measured in this global study. This is because bags are used often in public places where they can be seen by many people. Other items that deliver a large number of impressions are writing instruments, hats, outerwear and shirts.
- Small businesses, startups, and non-profits alike need to be extra savvy in order to make the most of their marketing dollars. Promotional products have a lower cost per impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads. Plus, while all of these other forms of advertising are often passive, advertising specialties like promotional products allow for much more active interaction.
If your nonprofit isn’t benefiting from the use of promotional products, get in touch with an experienced consultant who can help you come up with a promotional strategy unique to your organizations audience.