If you’re using print advertising as part of your overall marketing campaign, you should know that some mistakes can make all of your effort meaningless. While many small business owners have placed a lot of their marketing focus on digital marketing, print advertising campaigns are more important than ever. Unfortunately, even one small mistake can prove not only time-consuming but costly in terms of your budget and reputation.
If you’re looking to ensure that your next campaign checks all of the boxes, Davant Indy is here to share the most common mistakes that kill a print advertising campaign. Sometimes knowing what to avoid is just as valuable as knowing the tricks to make your print advertising campaign go above and beyond. Keep reading so that you’ll know what to pay extra attention to the next time you’re creating an impactful print advertising campaign!
1. Not Doing Enough Market Research
Before setting up a print advertising campaign, it’s crucial to have a clear idea of who your target audience is or who your market is. By knowing your target audience through sufficient market research, you can build a print advertising campaign that speaks to them. Invest your time learning about different types of copy, images, graphics, and fonts.
Ask yourself whether or not these elements appeal to your target audience. Then, make sure that the message you’re sending is delivered. Suppose you conduct market research and realize that you could better engage your target audience. In that case, there’s still time to change things around for a better outcome. Otherwise, you’ll waste time and cash on a campaign that doesn’t translate into leads and sales, and you’ll have to redesign and reprint. Conduct market research and make sure everything is right the first time around!
2. Relying Solely on Stock Images
One of the worst mistakes you can make in a print advertising campaign is using too many stock photos. If you’re using stock photos in your print advertising campaign, you should know that another business has used the same image as well. To create a print advertising campaign that is truly impactful, elect to use unique images. Unique images drive customer engagement and interest. Your audience can tell the difference between an image you took the time to capture yourself versus a stock image that doesn’t explain who you are as a company.
3. Not Making an Effort to Understand Image Formats
Much like the image itself, the image format you use in your print advertising campaign can make all the difference. After all, a low-quality and heavily pixelated image isn’t likely to draw anyone’s interest. It’s crucial to remember that although some image formats (such as .jpg and .png) may look great when you’re looking at a screen, they don’t always translate well to print. When it comes to print advertising, you should have a good understanding of the type of image format you should use to create a high-resolution image that wows your target audience.
4. Creating a Design That is Too Busy
Sometimes less is more, especially when it comes to print advertising. While it can be extremely tempting to use up as much space as possible in an attempt to communicate with your target audience, this can result in visual overload. Believe it or not, white space can be an impactful tool that you can use to make your print easier to read and more accessible. When your print is attractive and easy to digest, your audience is more likely to engage with it. Remember that while your print advertising materials should be attractive, they should also be clear, concise, and organized.
5. Not Proofreading Before Printing
Finally, failing to proofread can spell disaster for any print advertising campaign. If your print consists of spelling errors and grammatical mistakes, you’ll instantly lose credibility. Before sending your project to print, it is absolutely essential that you proofread and proofread carefully. Mistakes will show a lack of attention to detail and this sets a bad first impression. Avoid these careless mistakes at all costs to create a truly effective print advertising campaign!
Trust the Print Advertising Experts to Make Your Next Campaign a Success!
Now that you know some of the most common print advertising mistakes that can sink your campaign, you’ll know how to ensure that your print is the best it can be. Want to know another way that you can ensure that your campaign makes the impression you want? Working with trusted print advertising experts is key.
Here at Davant Indy, we specialize in designing, printing, and mailing print advertising campaigns that hit the mark every time. Take some time to look at our work to see what separates us from just any printing company. We take the time to get to know your business and create print advertising campaigns that translate into more paying customers. Want to know what we can do for you? Contact us today to get started!