Photo credit: https://pixabay.com/photos/promotional-products-694791/
Scenario #1: You receive the gift of a new smartphone charging station from one of your clients. You unwrap and place on your desk and use daily. There isn’t anything special imprinted on the charging station, and as time goes by, you know you use and like it but you don’t really remember who it was from. Maybe a birthday gift from a few years ago? You can’t recall.
Scenario #2: You receive the gift of a new smartphone charging station from one of your clients. Its packaging is creatively covered in their brand – everything from the box to the shipping label, the inner tissue paper in their logo colors and the nice postcard with a handwritten note. You unwrap and place on your desk and use daily. Personalized printing in the form of their logo is tactfully yet prominently placed on the front, and every time you use this gift you think of this client. Therefore, even when you don’t think you need to call on them again, you do because their name is in front of you and you love the relationship they have built with you.
This, my friends, is an example of how customer loyalty is built.
You have a user-friendly website with a well-run ecommerce site? Great! An active social media presence and a couple positive reviews? Super! You monitor your lead generation and conversion rates, optimizing for new customers to make a purchase? Well done! You do all this so you can maximize your sales. But, in reality, you need to be thinking of the bigger picture.
How is Customer Loyalty Bigger Than Acquiring New Customers?
Customer acquisition is expensive. According to data from Forrest Research, it costs five times as much to acquire new customers than it does to keep current ones.
The fact is, it’s easier to sell new products to existing customers. Engaging existing customers is not only cheaper but also easier. Existing customers already have prior knowledge and experience with your brand, so it seems easier to convince them to buy from you. The more loyal your customers are, the more they’ll be willing to start a conversation about your business with other potential customers. Building a steady fanbase also helps you develop a strong and positive reputation within your industry, which can help to build trust in you as a thought leader and influencer.
Boost Customer Loyalty Through Personalized Printing
Personalized printing through promotional products can be extremely effective when forming business relationships. They show your customers that you value them by offering value in return. We have found that personalized printing for a customer can help cultivate repeat customers in several ways:
- Create a good first impression. When you have a new client, give them a quality item so your brand stays in front of them and creates customer loyalty. Even something as simple as a pen can help you stand out from the competition.
- Create a memorable experience. Personalized printing allows your business to be viewed more as a friend and less as a corporation, which is the fastest and most efficient way of scoring big within the hearts of your audience. Your customers will remember having a positive experience with your business, and surprising them with well-branded, yet practical products will inspire them to pursue further communication with your brand.
- Create an opportunity to keep the conversation going. When customers provide you with input regarding your company’s products and/or services, show your appreciation by offering them complimentary custom promotional gifts. Ultimately, if the customer feels appreciated by your business, then that individual will become a repeat buyer.
Let Us Help Create Customer Loyalty
In today’s commerce world, where products and services are abundant and have become a commodity, experience is what differentiates a company from its competitors. Not only does the quality of your service matter, but the way you make your customer feel does, too. At Davant, we offer personalized printing solutions that will help your brand and business create customer loyalty. To learn more, contact us today at (317) 849-6565.