Let’s be honest—gloss gets a lot of attention in the print world. It’s flashy, reflective, and practically screams “look at me!” But sometimes, less shine means more impact. That’s where matte finishes come in.
Matte print has a smooth, non-reflective surface that feels modern, refined, and intentional. It’s the quiet confidence of the print world – the one that doesn’t need to shout to make its presence known.
At Davant Indy, we help small to mid-sized businesses in Greenfield and Central Indiana make smart, strategic print decisions. And one of the most underused tools in the toolbox? Matte finish.
Let’s explore seven smart, stylish, and effective ways to incorporate matte into your next print project.
1. Business Cards That Feel as Good as They Look
In business, first impressions matter, and your business card is often the first tactile experience someone has with your brand.
A matte finish gives business cards a velvety feel and a clean, professional look. Unlike glossy cards that reflect light (and smudge fingerprints), matte cards are easy to read and leave a lasting impression without any glare.
Plus, if you like writing notes on the back of your business card (a quick reminder, a promo code, or even your personal cell number), matte is the way to go. It’s writable, durable, and just plain classy.
2. Brochures With a Modern, Minimalist Vibe
If your brand leans sleek, sophisticated, or design-forward, matte-finish brochures are a perfect fit. Matte cuts the shine and enhances readability, especially on text-heavy layouts. It’s easier on the eyes, which means your audience is more likely actually to read your content.
We often recommend matte for businesses in professional services, architecture, interior design, or tech…really any industry where subtle, high-end branding matters.
3. Packaging That Feels Elevated and Intentional
Matte finishes aren’t just for paper. If you’re creating product boxes, labels, or sleeves, a matte surface instantly signals quality. It gives your packaging a boutique feel, especially when paired with specialty touches like embossing, spot UV, or foil stamping.
Whether you’re launching a new product or giving your current packaging a refresh, going matte can help your brand stand out without looking overdone.
At Davant Indy, we help clients combine matte finishes with other specialty print techniques to create packaging that’s both functional and beautiful.
4. Menus That Can Handle the Spotlight Without Stealing It
Glossy menus can reflect too much light, especially in restaurants, cafés, or breweries with overhead lighting or natural sunlight. That reflection can make it hard for customers to actually read the menu.
Thankfully, matte menus solve that problem. They reduce glare, improve readability, and give your dining experience a polished, professional feel.
Want durability too? We can print matte menus on thicker stock or laminate them with a soft-touch matte coating for a finish that’s both sophisticated and smudge-resistant.
5. Presentation Folders That Make You Look Pulled Together
Handing someone a presentation folder that looks and feels high-end can boost your credibility in an instant.
Matte folders are perfect for:
- Client proposals
- Sales kits
- Onboarding packets
- Trade show handouts
They feel smooth, substantial, and less “glossy brochure” and more “serious business.” Pair that with your logo in spot UV or foil for a next-level finish that turns heads and builds trust.
6. Invitations and Event Materials That Set the Tone
Hosting a special event? Whether it’s a corporate dinner, community fundraiser, or private client gathering, your printed invitations should look as special as the event itself.
Matte-finish invitations strike the perfect balance between elegant and approachable. They’re great for rich color palettes, modern typography, and unique textures. Plus, they photograph beautifully (because no one wants glare in their Instagram shots).
We can help you design invitation suites—complete with envelopes, RSVP cards, and signage—that reflect your brand and your event goals.
7. Posters and Signage That Command Attention (Without the Shine)
Gloss can work well for posters—but when you want something that feels more artistic or editorial, matte is the move.
Matte posters have a soft, smooth look that draws the eye without the distraction of shine. They’re especially effective for:
- Informational signage
- Event posters
- Wayfinding graphics
- Framed wall art or branded office decor
Plus, matte finish prints are less prone to glare when displayed under lights or behind glass—making them easier to see from any angle.
Why Matte Works (Even If Gloss Gets the Glory)
Glossy finishes tend to steal the spotlight, but matte brings the substance. It’s versatile, high-end, and perfect for brands that want to project confidence without going over the top.
Whether you want to impress clients, engage customers, or elevate your brand presence, matte finishes are an easy way to do it, all without sacrificing readability, design integrity, or tactile appeal.
At Davant Indy, we help businesses make smart design choices that fit their brand, their budget, and their goals. If you’re not sure whether matte or gloss is right for your next project, we’ll walk you through it, and make sure you walk away with print that looks and feels just right.
Let’s Make Something That Feels as Good as It Looks
Matte finishes don’t scream for attention—they quietly own the room. If your print materials could use a subtle upgrade that speaks volumes, we’re here to help.
Contact Davant Indy today at (317) 849-6565 or visit www.davantindy.com to explore matte finishes and other high-impact print options for your next project.
