The holiday season is a time for cheer and festivities and an opportunity for businesses to increase their sales. With many competing brands and businesses during the holidays, standing out and getting noticed can be hard. But with the right holiday marketing campaign, you could rise above the competition this year. To help you make the most of this seasonal opportunity, Davant Indy has compiled a list of five strategy tips to implement in your holiday marketing strategy this year and beyond.
5 Holiday Marketing Strategies
Holiday Discounts & Offers
One of the easiest ways to attract customers during the holidays is to provide them with discounts, offers, and deals. Creating catchy and attention-grabbing discount offers can encourage customers to make a purchase or try out your products and services. These deals could include discounts on select products, free shipping, or buy-one-get-one-free offers. Just make sure you promote the same offer throughout all of your marketing materials to keep things cohesive and not confuse your audience. There’s nothing more frustrating for holiday shoppers than not knowing what the deals are and when.
Pro Tip: When providing holiday discounts and offers, it’s important to place them strategically. Ensure they’re highly visible and easy for customers to find in all your marketing channels. This could be through prominent placement on your website’s homepage, highlighting them in your newsletters, or featuring them in your social media posts. Also, consider using targeted ads to reach potential customers who may be interested in your products or services. Remember, the easier customers find your deals, the more likely they are to take advantage of them.
Leverage Social Media Platforms
Social media is a powerful tool for marketing your business, and this has proven particularly crucial during the holidays. Use social media platforms like Facebook, Instagram, Twitter, and Pinterest to create holiday-focused posts, including images and videos that engage and entice your customers. Here’s a great place to talk about your offers and to get people excited about your specials. You can also do some sneak peeks into holiday promotions in the days or weeks ahead of time to build excitement. Run special contests for your viewers for an added holiday bonus.
Pro Tip: The holiday season is a perfect time to utilize the Stories feature on social media platforms like Instagram and Facebook. Stories are not only highly visible, but they also allow you to post multiple updates a day without overwhelming your followers’ feeds. You can use this feature to highlight daily deals, share customer testimonials, or offer behind-the-scenes looks at your holiday preparations. This creates a sense of urgency and exclusivity, encouraging your followers to check your stories regularly so they don’t miss out. Remember, these posts disappear after 24 hours, which can play into the ‘Fear of Missing Out’ (FOMO) effect, motivating your customers to take action.
Decorate Your Store
The holiday mood shouldn’t be limited to customers’ homes. You need to create a festive atmosphere in your store to get customers in the holiday spirit and more interested in your products and services. Decorating your store with tinsel, lights, and holiday-themed decorations can create a welcoming environment for your customers. This will also help cheer up your customers and staff, getting everyone in the gift-giving (and buying) mood.
Pro Tip: When decorating your store, engage the senses. Use cinnamon-scented candles or play holiday-themed music to create an immersive shopping experience. Incorporate interactive elements – a selfie spot with holiday props, for example. This makes shopping fun and could help increase your store’s social media visibility as customers share their experiences online.
Host Holiday Events
Hosting holiday events and parties can draw attention to your business while allowing your customers to experience new products or services. From holiday-themed parties, open houses, or gift-wrapping stations, these events can be a great way to bring customers into your store. Make sure to advertise these events early, as this can help your customers schedule them on their busy holiday calendars.
Pro Tip: When hosting holiday events, consider scheduling them during the week instead of the weekend. This is a counter-intuitive strategy that can actually work in your favor. Many businesses host their events on weekends, leading to an over-saturation of options for potential attendees. By choosing a weekday for your event, you stand out from the competition and don’t compete with the prime weekend shopping time. This gives your customers more flexibility and a unique opportunity to break away from the hectic holiday rush, providing a more relaxed and enjoyable shopping experience.
Create Holiday-Themed Content
Creating engaging content that is relevant to the holidays can be an excellent way to generate traffic to your website and gain new customers. Create blog posts and videos that address holiday gift ideas, recipes, or DIY projects related to your products and services. Publishing holiday-related content also increases your SEO results, making it easier for customers to find your business online.
Pro Tip: Embrace the Power of User-Generated Content and Influencer Marketing. The holidays provide a unique opportunity for businesses to humanize their brand and foster community. Encourage your customers to share photos of themselves using your products during the holiday season or create a holiday-themed hashtag for them to use. This creates engaging, authentic content for your social channels and strengthens the relationship with your customers by making them feel part of your brand story. Additionally, collaborating with influencers in your industry can extend your reach to potentially untapped audiences. Influencers can help endorse your products or services with genuine and relatable holiday content, significantly enhancing your brand visibility and credibility. Remember, the goal is not to overtly sell your products but to engage audiences with content that resonates with the spirit of the holiday season.
Get Ready for the Holidays
There, you have five strategy tips for your holiday marketing to help you make the most of the season. Remember, during the busy holiday season, you’ll want to create engaging and festive environments through your marketing to attract more customers.
Have some print materials in mind for this season, like invitations or holiday cards? Contact Davant Indy, and we’ll get them designed, printed, and in the mail! Contact our team today, and let’s get you ready for the holidays!