Did you know experts predict that in 2022, 37 percent more shoppers in the United States will plan to start buying gifts as early as the beginning of November? The holiday cheer is already in the air. This means that if you want to give your company’s holiday revenue a boost, you’ll need to start thinking about holiday campaign and promotion strategies sooner rather than later.
That being said, while a simple giveaway or limited-time discount may have worked in the past, the world has changed significantly in the last couple of years. If you want to compete and draw in new customers, you’ll need to get creative about your holiday promotions for 2022. With this in mind, Davant Indy has created a list of 5 creative holiday promotions for 2022 to give you inspiration when it comes to building your own. With this guide, you can start to build holiday promotions that are sure to be a smashing success. Let’s get started!
1. Offer Free Gift-Wrapping
Most people don’t love having to wrap gifts during the holiday season. Offering to do holiday gift-wrapping for your customers is a small gesture that can have a big impact. Besides boosting the value of your brand, offering free gift-wrapping could even earn you special attention on social media. This simple idea can drive sales while increasing brand recognition in a way that will pay off during the holiday season and beyond.
2. An Interactive Gift Guide
You can’t go wrong with a gift guide during the holiday season. Holiday shopping can be incredibly stressful, and offering your customers a fun and easy way to find the perfect gift with as little hassle as possible can go a long way. You can even try to make your gift guide interactive. Instead of the usual categories, such as “For Her” and “For Him,” go the extra mile and categorize your items by personality and interest. You should also keep in mind that this holiday promotion idea will shorten your customer’s journey from the guide to the shopping cart, and this can increase sales exponentially.
3. Online Classes or Tutorials
If your business specializes in services or expertise, hosting online classes or tutorials during the holiday season is a great way to connect with your audience, all while establishing yourself as an expert in your field. Do whatever you can to share tips, tricks, and helpful information that your clientele will appreciate.
4. Holiday Email Marketing Campaigns
Competition gets especially rough during the holiday season, and the inboxes of your customers are likely to be filled to the brim with holiday and New Year marketing and special discounts and promotions. You’ll want to jump on the bandwagon if you want to earn their business, but you’ll want to do so in a way that can help you stand out.
As one example, you could send your customers a fun holiday to-do list with links to your best-selling products and services. This simple yet creative holiday promotion isn’t overly salesy but can still do a lot to increase your holiday revenue. All the while, you’ll also be increasing brand recognition in a way that will pay off.
5. Use the Power of Social Influencers
Finally, keep in mind that people buy from brands that they trust year-round and especially during the holiday season. But who do customers buy from more than brands they trust? People that they trust. That’s where the power of social influencers comes into play. This holiday season, collaborate with a social influencer and harness the power of trust to build brand awareness and increase sales. You can even work with micro-influencers or nano-influencers and still see a huge impact on your sales. Don’t skip out on this increasingly popular form of marketing this holiday season.
Advertising Your Business the Right Way This Holiday Season With Davant Indy
Now that you know five of the best holiday promotion ideas for 2022, it’s time to start planning your campaigns and promotions and giving your business a boost. One of the best ways to advertise your company is with the power of print marketing. But to do print marketing the right way, you need to work with a print provider that can provide high-quality print materials that represent your business best. That’s what we offer here at Davant Indy.
Here at Davant Indy, we specialize in a variety of different print services that you can rely on to represent your business, company mission statement, services, and products in the best possible light. Check out Our Work for examples of how we’ve gone above and beyond for clients in the past. Contact us today to learn how we can help you advertise your business this holiday season!